Funcionalidades,DANAConnect,Microsoft Dynamics Marketing,Oracle  Marketing  Cloud,IBM Watson Campaign Automation
Incoming SMS,Yes,No,No,No
Dynamic file attachments,Yes,No,No,No
Custom integration with other platforms,Yes,No,No,No
Local connection with SMS providers,Yes,No,No,No
Direct integration with Facebook Lead Ads,Yes,No,No,No
Integration with the Cisco Meraki wireless solution,Yes,No,No,No
Personalized reporting,Yes,No,No,No
Specialized support in Spanish,Yes,No,No,No
DMARC Reporter /Analyzer,Yes,No,No,No
Security Dashboard,Yes,No,Yes,No
Deliverability Dashboard,Yes,Addon,Addon,Yes
Customer's Document Management,Yes,No,No,No
SMS with rich text,Yes,No,No,No
SMS with attached documents,Yes,No,No,No
Message Audit Module,Yes,No,No,No
API Request inside the workflows,Yes,No,No,No
Web-based,Yes,Yes,Yes,Yes
@mentions,No,Yes,Yes,No
A/B Testing,Yes,Yes,Yes,Yes
API,Yes,Yes,Yes,Yes
Activity dashboard,Yes,Yes,Yes,No
Advertising management,No,Yes,Yes,No
Asset management,No,Yes,Yes,No
Authentication & security,Yes,Yes,Yes,Yes
Automatic notifications,Yes,Yes,Yes,No
Benchmarking,No,Yes,Yes,No
Built-in database,Yes,Yes,Yes,No
CRM Integration,Yes,Yes,Yes,Yes
Calendar management,No,Yes,Yes,No
Campaign analysis,Yes,Yes,Yes,Yes
Campaign management,Yes,Yes,Yes,Yes
Campaign segmentation,Yes,Yes,Yes,Yes
Contact database,Yes,Yes,Yes,Yes
Contact management,Yes,Yes,Yes,Yes
Customer segmentation,Yes,Yes,Yes,Yes
Data import,Yes,Yes,Yes,Yes
Data export ,Yes,Yes,Yes,Yes
Data transformation,Yes,Yes,Yes,No
Drip email marketing,Yes,Yes,Yes,Yes
Email marketing,Yes,Yes,Yes,Yes
Email notifications,Yes,Yes,Yes,Yes
Email templates,Yes,Yes,Yes,Yes
Event management,No,Yes,Yes,No
Lead Assignment,No,Yes,Yes,No
Lead nurturing,Yes,Yes,Yes,Yes
Lead scoring,Yes,Yes,Yes,Yes
Market segmentation,Yes,Yes,Yes,Yes
Monitoring,Yes,Yes,Yes,Yes
Multi-campaign,Yes,Yes,Yes,No
Multi-channel communication,Yes,Third parties Addons,Yes,No 
Multi-channel marketing,Yes,Third parties Addons,Yes,Yes
Real time reporting,Yes,Yes,Yes,Yes
Sentiment analysis,No,Yes,Yes,No
Single sign on,Yes,Yes,Yes,Yes
Social advertising,No,Yes,Yes,No
Social network marketing,No,Yes,Yes,No
Testing management,No,Yes,Yes,No
Web analytics,No,Yes,No,Yes
IP Pool Management,Yes,Addon ,Yes,Yes
"Support of SPF, DKIM & DMARC",Yes,Addon,Yes,Yes
Inbox test,Yes,Yes,Yes,Yes
Multi-factor authentication options,Yes,?,Yes,Yes
HTTPS for all pages,Yes,Yes,Yes,Yes
Data backup in multiple locations/GEO regions,Yes,Yes,Yes,Yes
Email resend functionality,Yes,Yes,Yes,Yes
Google Analytics Integration,Yes,Yes,Yes,Yes
Link Tracking,Yes,Yes,Yes,Yes
"Management of blacklisted, unsubscribed and/or duplicate contacts",Yes,Yes,Yes,Yes
Integration with CRM,Yes,Yes,Yes,Yes
Campaign automation,Yes,Yes,Yes,Yes
Landing Pages and Web Forms,Yes,Yes,Yes,Yes
Email Management,Yes,Yes,Yes,Yes
Email Tracking,Yes,Yes,Yes,Yes
Personalized Emails,Yes,Yes,Yes,Yes
Website Tracking,Yes,Yes,Yes,Yes
SMS Marketing,Yes,Third party,Yes,Yes
Automated calls,Yes,No,No,No
Personalized automated calls,Yes,No,No,No
Push notifications,Yes,Yes,Yes,Yes
Social sharing ,No,Yes,Yes,Yes