01
Overview
Understand the campaign's consolidated results and performance.
Auditable Cross-channel Campaigns
Orchestrate cross-channel campaigns with evidence of every interaction
Design journeys that combine channels, rules, content, and responses in a single campaign. Monitor performance from overall results down to every point in the flow, and retain verifiable evidence of every communication sent.
Traceable cross-channel
Knowing that a campaign was sent is not enough
When a communication leads to a response, complaint, or review, you need to reconstruct what happened: how the contact moved through the journey, which decision the journey made, which message was sent, and what evidence remains available.
02
Operational detail
Examine what happens at every channel, node, and point in the journey.
03
Retrievable evidence
Access logs, reports, and the sent communication whenever you need them.
DANAconnect differentiators
Auditability and traceability built into the campaign journey
It is not just about measuring opens or clicks. DANAconnect connects campaign execution with operational records, evidence, contact data, and integrations that make it possible to reconstruct and continue every interaction.
Beyond engagement metrics
Retain the sent communication along with technical traces of delivery attempts, the destination server's response, and the data associated with the send.
Communication
Delivery
Response
Verifiable audit reports
Generate reports for selected communications and enable auditors or third parties to verify their authenticity.
From consolidated results to individual nodes
Review results by campaign, activation, channel, and node, with downloadable logs for further analysis.
The response updates the next step
Record statuses such as sent, opened, bounced, or filtered in the contact data, and use them to segment audiences or trigger new actions.
APIs within the journey
Query or update internal and external systems from API nodes, use their responses to continue the flow, and monitor every request by node.
Content and actions by contact
Adapt messages using variables and conditional rules, and use personalized SMS links that record interactions and can trigger new steps.
Cross-channel orchestration
Design journeys that adapt to every contact
Coordinate decisions, timing, channels, and responses within a single campaign so each contact follows the appropriate path.
Segment
Use audiences and data from your systems to start the journey.
Decide
Apply conditions, rules, and personalized content.
Contact
Combine channels based on the objective and context.
Respond
Interpret deliveries, interactions, responses, and errors.
Continue
Trigger retries, alternative routes, or new process steps.
Cross-channel personalization
Choose the right channel without losing contact context
Create personalized messages and combine email, SMS, WhatsApp, and push notifications within a single journey. Each channel provides specific capabilities, while all share data, rules, and traceability.
Personalized, measurable emails
Design rich communications and tailor every send using contact data.
Responsive templatesContent optimized for different devices and email clients.
Dynamic contentVariables, conditional blocks, and messages tailored to each recipient.
Personalized attachmentsInclude static documents or files generated for each contact.
Delivery and engagementMonitor deliveries, bounces, opens, clicks, and technical responses.
Direct messages with traceable links
Trigger brief, timely communications connected to the rest of the journey.
URL shortenerTurn long URLs into short links that are easy to include.
Contact-specific linksPersonalize each URL to identify individual interactions.
Click-triggered actionsUse the interaction to segment audiences or trigger the next step.
Delivery statusesRecord the technical results associated with every message sent.
Conversations integrated into the journey
Coordinate WhatsApp messages with decisions and actions across other channels.
Approved templatesManage communications using formats defined for the channel.
Personalized variablesPopulate every message with available contact information.
Responses within the flowUse events and interactions to determine how the journey should continue.
Execution visibilityReview statuses and logs associated with every communication.
Timely notifications in your applications
Trigger brief messages within journeys coordinated with other touchpoints.
Personalized messagesAdapt the title, content, and destination using contact data.
Deep linksDirect users to a specific section of the digital experience.
Rules and timingDefine when to send based on journey conditions, events, and wait times.
Integrated trackingConnect the notification result to subsequent actions.
Activation-ready audiences
Organize your contacts and turn their data into actionable segments
Manage lists with the structure your operation requires. Combine fields, attributes, and interactions to select the right audience and personalize the journey from the first contact.
Contact lists and groups
Flexible, custom fields
Combinable filters and criteria
Reusable, dynamic segments
Segment: priority renewal12,480 contacts
Condition 01Product = Auto insurance policy
Condition 02Expiration = Next 30 days
Condition 03Last email = Not opened
Audience ready to continue via SMS
Operational visibility
Move from overall results to the details of every campaign touchpoint
Analyze performance at different levels without losing the connection between the campaign, the journey, and individual communications.
Consolidated campaign results
Review processed volumes, deliveries, interactions, responses, and errors to understand overall performance.
Performance by channel
Compare results across the channels used.
Node-level analysis
Understand what happens at a specific decision, wait, or send.
Detailed logs
Review and download records generated during execution.
Verifiable evidence
Review the evidence associated with every communication sent
The Audit module lets you locate communications and prepare evidence for internal reviews, complaint handling, consumer protection, or regulatory requirements.
- Search communications using specific criteria.
- Reports containing communication data and history.
- View the sent message and its associated data.
- Access the communication's content, headers, and attachments.
Audit module
Evidence found
Communication sent
Evidence associated with the send
RecipientCommunication data
Date and timeSend record
SubjectContent sent
AttachmentsIncluded files
View evidence
Generate report
Use cases
From marketing campaigns to communications that require evidence
Use the same orchestration capabilities for engagement, service, and sensitive communications that may require subsequent review.
Campaigns that respond to every interaction
Coordinate communications and next steps based on each contact's behavior and data.
- Launches and promotions
- Cross-selling and up-selling
- Customer activation
- Surveys and loyalty
- Re-engagement campaigns
- Follow-up after no response
Notifications with traceability readily available
Retain evidence of communications that may lead to inquiries, complaints, or subsequent requirements.
- Account statements available
- Policy renewals
- Changes to terms and conditions
- Payment reminders
- Delivery of receipts
- Important documents and notices
Product capabilities
Everything you need to orchestrate, measure, and audit
A consolidated view of the capabilities that support the full cross-channel campaign lifecycle.
| Capability | Auditable Cross-channel Campaigns |
|---|---|
| Orchestration | Sequences, conditions, waits, retries, and alternative routes. |
| Channels | Email, SMS, WhatsApp, and push notifications combined within a single journey. |
| Contact management | Management of lists, groups, and flexible fields adapted to each operation. |
| Segmentation | Combinable filters, reusable segments, and activation based on data or interactions. |
| Personalization | Variables, conditional content, and contact-specific data from a single template. |
| Attachments | Inclusion of static files and dynamic attachments. |
| Campaign reports | Consolidated results and overall execution metrics. |
| Channel-level analysis | Performance comparison across the channels used. |
| Node-level analysis | Visibility into decisions, sends, and specific points in the journey. |
| Logs | Review and download execution logs, send statuses, and technical delivery responses. |
| Audit | Communication search, evidence reports, and external validation of authenticity. |
| Email evidence | Access to the sent message and its associated data. |
| Systems integration | API nodes that query or update services during execution and use their responses within the flow. |
| Data-based tracking | Update interaction statuses in the contact database to segment audiences and continue the journey. |
| Traceable SMS links | Short, contact-specific links that record actions and can trigger subsequent steps. |
Turn every campaign into a measurable, auditable process
Orchestrate communications across multiple channels and maintain the visibility needed to analyze results, address complaints, and present evidence whenever necessary.
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