About DANAconnect






Facilitate and simplify day-to-day communications between Financial Institutions and their clients through automation, always seeking to improve the customer experience, so that processes work more effectively and at a lower cost.

DANAconnect is the ideal communication automation platform for the financial ecosystem:

In addition to smart flows and cutting-edge cross-channel technology, DANAconnect adds features specifically designed for the financial industry to ensure security, governance, compliance, and auditing.

Our leaders

Paul Kienholz

CEO & Co-founder

Specialist in software architecture, distributed computing, communication platforms, artificial intelligence, code optimization techniques, and SaaS.

Enrique Urdaneta

Director & Co-founder

Business finance specialist with extensive experience in financial planning, profitability analysis, evaluation of investment projects and business plans.

Luis De Zabala

Corporate Sales VP & Director

Specialist in growth and risk strategy, business development, marketing, sales and channel management, performance management, governance and compliance.

Magdalena De Luca


Entrepreneur, digital strategist and international speaker on technological integration for the Latin American, Caribbean and United States region.

Jower Garcia

Technology VP

Electronic Engineer with over two decades of experience in the area of systems administration. Specialist in management, network / server operations and development of software solutions.

Severino Mastracci

Operations Manager

Senior Technician in Computer Science. Specialist in infrastructure, information security, forensic audits, encryption systems, end user SLA design and management.

Fabiana Arroyo Poleo

Marketing & Communications Manager

Degree in Audiovisual Communication, with a specialization in Software Product Management. Extensive experience in UI and graphic projects. Specialist in digital communication and marketing automation.

Ma. Cristina Arroyo

Human Resources manager

Bachelor of Business Administration and Specialized in Human Talent Management. With more than a decade of experience with internal clients in advertising and mass consumption companies.

Armando Santoro

Client Service Manager

Systems engineer with extensive experience in solution development, software product management and project management. Specialist in QA and product life cycle.

Sarina's picture

Sarina Salas

Senior Sales Manager

Materials Engineer with over a decade of experience in commercial, supporting sales improvement through structured planning.

Tati Fernandez

Customer Success Manager

Graduated in Business Administration, with an MBA from the University of North Carolina. She has extensive business development and project management experience.
She is a specialist in automation aimed at business growth.

Mariela Peña

Account Success Manager

More than 20 years of experience in Planning, Organization and Control of Projects, Processes Automation, Innovation, Design and Analysis of KPIs, Revenue Assurance, all focused on the continuous increase in productivity and organizational efficiency.

Ma. Vanessa Urquiola

CAM – Automation Specialist

Bachelor in Mass Communication and MSc in Marketing. With extensive experience in the area of communications automation. Specialist in graphic projects, user experience and process documentation.

Leomarys Figueroa

CAM – Automation Specialist

Bachelor of Business Administration of Design Enterprises. With extensive experience in the area of graphic projects and customer service. Specialist in email marketing and advanced automation design.

Evelenir Barreto

CAM – Automation Specialist

Bachelor of Computing with a master’s degree in Systems Engineering. With more than 15 years of teaching experience. Specialist in computational logic, algorithms, applied mathematics and process optimization.

Some of our clients in the Financial Industry:

Mercantil Banco
Customer logo Pacifico insurance
Customer logo La Positiva
DANAconnect customer Prima
tigo millicom